“They’re Number One”
The Live Event Experience: Driving Loyalty and Revenue through Fan Engagement
The “They’re Number One” Sports Marketing Conference title was inspired by the iconic image of a fan holding up their forefinger and chanting enthusiastically, “We’re number one!” No matter their team’s ranking, a true fan will chant “We’re Number One!” The truth is, the team lives and dies by their fans’ loyalty, passion and funding. From the perspective of the sports franchise…”They’re number one!”
Stephanie A. Tryce, J.D.
Assistant Professor of Sports Marketing
Thursday, May 23, 2013
Conference: 9:00a.m. – 5:00p.m.; Networking Reception from 5:00p.m. – 6:30 p.m.
Location: Wolfington Teletorium, Mandeville Hall
Conference Agenda
9:15 a.m. | Breakfast Roundtable |
10:00 a.m. | Conference Introduction and Welcome, Michael Missanelli, 97.5TheFanatic |
10:10 a.m. | Engaging Fans via the Live Event Experience: Chris Lencheski, President, Front Row Marketing Services |
10:40 a.m. | Panel moderated by Haynes Hendrickson, President, Turnkey Intelligence Discussants:
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11:30 a.m. | Leo Ehrline, Executive VP & Chief Administrative and Relationship Officer, Brooklyn Nets |
Noon | Lunch |
12:45 p.m. | Russell Scibetti, Director of Relationship and Database Marketing, New York Jets |
1:10 p.m. | Randy Eccker, Chairman, S3 Digital and Tim Curran, Saint Joseph’s University Athletics |
1:35 p.m. | Adekambi Laleye, Vice President of Sales and Development, Merchlar |
2:00 p.m. | Panel moderated by Terry Lefton, Editor-at-Large, Sports Business Journal Discussants:
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3:00 p.m. | Break |
3:15 p.m. | Katie Rose Teesdale, Coordinator, Interactive Media, Villanova University Athletics |
3:35 p.m. | Kenny Johnson, Coordinator, Fan Development and Cultural Outreach, Philadelphia Phillies |
3:55 p.m. | Leonard Bonacci, Vice President of Event Services and Event Operations, Philadelphia Eagles |
4:15 p.m. | Mark Cruz, Senior Director, Sports Strategy, GMR Marketing |
4:40 p.m. | Conference Wrap |
4:50 p.m. | Post Conference Social and Networking Hours |
6:00 p.m. | Conference Adjourns |