Elysium Marketing Group, a small marketing consultant firm started by Elyse Lupin, aims to make marketing an enjoyable part of every business — “As your marketing consultants, we will engage in testing creative, messaging, subject lines, and anything else we can to determine what the right marketing strategy is for your particular business. Since no two businesses are the same, no two marketing strategies should be the same.” The company helps small to medium sized businesses around the greater Philadelphia area and strives to combine creativity and analytics to optimize the company’s marketing budget, solve business objectives, and generate a positive return on investment.
Who is Elyse Lupin?
Upon her graduation at the Pennsylvania State University with a Bachelor of Science degree in Marketing, Elyse started out as a Page at NBC and eventually went on to become the Marketing and Promotions manager at Radio Disney in Philadelphia. In 2007, she decided to go back to school and moved to Boston where she pursued her MBA at Boston University. During her studies, she was accepted into New Balance Shoe’s Internship program in the Consumer Insights Department. A few years later, Elyse relocated back to Philadelphia to work for Comcast in email acquisition, direct mail marketing, and retention marketing. Post-Comcast, she became the Director of Marketing at Philadelphia Magazine where she oversaw the entire marketing department and the magazine’s marketing strategy.
Her diverse background of marketing roles and experience allowed her to successfully start her own marketing consultant company and operate it efficiently. Elyse also serves as an adjunct Professor at Temple University in Philadelphia where she teaches Digital Marketing, which is growing tremendously in this day and age with the constant changes and updates in technology.
What does Elysium do?
Elyse and her team of expert market consultants offer plenty of services to take your business’ marketing to the next level, specifically: creating an overall market strategy, conducting market research, branding the company, and social media creation in addition to product, email, digital, and direct marketing. Elysium clients such as The O’Connor Group and Eventions Productions have enlisted Elyse’s help to take their outdated marketing strategies and make them more current and relevant to the people they are doing business with. Several of the companies that Elyse deals with have old, stale websites that don’t quite fit with what they’re trying to get across.
“I’m helping these companies match up to what they’re doing in their business. You have to show your value to your clients, but most importantly you have to see the return! By building the marketing strategies for these companies, I am able to show them exactly how their business is doing in measurable numbers — how many website hits did they have? How much is social media growing? Has the company’s Facebook likes increased or decreased in the last month? You also have to figure out what content works best for the company based on who they are and what they do. My philosophy is always test and learn. If you don’t try something you won’t know if it’ll work or not! And if it doesn’t work, then it doesn’t work and you can learn from that!”
- Get as many internships as possible.
“You need to have practical experience relevant to the business. It doesn’t matter if you’re top of the class, employers want to see that you are able to apply what you’re learning in class to real-life situations.”
- Take chances in the internships you do.
“My philosophy is always test and learn. If you don’t try something you won’t know if it’ll work or not! And if it doesn’t work, then it doesn’t work and you can learn from that.“
- Follow your passion, why not you!?
“If you’re passionate about something you’ll do a much better job on it because you know you’re putting your best effort on the job at hand.“
- Network! Use LinkedIn.
“LinkedIn is the best resource to get a job. It will show you how you’re connected to someone who works for the job you want! Find someone in that company and reach out to them and pass along information. It’s also an online resume; it’s easier for employers to see beforehand and may provide more information that may not come up in an interview. I actually hired my current intern based solely on her LinkedIn profile!“
- Make sure you’re well versed in analytics.
“If you want a marketing job, you need to understand big data and analytics. This data shows return on investment and value among other things which allows you to see how your business is growing. You will be analyzing things like email, social media, website hits, returning customers, and so much more so it’s important that you understand analytics. Take a Google Analytics class – they offer free training for anyone interested in learning all about the subject!“
- Keep learning new things, stay curious!
“This is VERY important! You don’t want to become an irrelevant marketer. Read as much as you can, keep trying new things, and stay current on trends.“
Helpful Marketing Resources Recommended by Elyse
HubSpot – an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
MarketingProfs – one source for online marketing resources, training, strategies, articles, online seminars, and much more for anyone interested in marketing.
Pocket – world’s leading save-for-later service that helps people save interesting articles, videos and more from the web for later enjoyment. Once saved to Pocket, the list of content is visible on any device — phone, tablet or computer.
Econsultancy – an online community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.
Advertising Age – the leading global source of news, intelligence and conversation for marketing and media communities.
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When asked why EMG didn’t have an Instagram, Elyse responded, “I don’t think every company needs to have every social media; instead focus the effort on the platforms that do make sense to the company!”
Thank you again for coming to speak with SJU AMA, Elyse!