Monthly: February 2013

@PhilaUnion Career Fair & Game for $25 on 3/16/13


The soccer team and organization Philadelphia Union is hosting a career fair on Saturday, March 16, 2013, from 11:30 am to 1:30 pm in the Stadium Club of PPL Park. Anyone interested in a career in sports industry is welcome to attend. Participating employers include the Union, 76ers, Flyers, Comcast-Spectacor, among other local organizations.  Right […]

Special promotion @saintjosephs for @PhilaUnion game on 3/16/13


Special promotion Saint Joseph’s University students for Philadelphia Union game on Saturday, March 16, 2013: $20 a ticket if 50 students purchase! Transportation provided. In order to purchase tickets for the Philadelphia Union soccer game on March 16th please fill out the form below and mail it along with payment (cash, check or credit) to the address below by […]

Hawks storm past George Washington Colonials 2/23/13


The Hawks returned to Hagan Arena on Saturday February 23rd to face off against George Washington University in conference play. The Hawks seemed to have left all negative baggage at the Palestra the following week, coming out strong in the early segments of the game. The Hawks started the game on a 12-0 run and […]

Sports Marketing Club meeting on 02/21/13 – Evan Weiner


  Evan Weiner is an American journalist who covers the business and politics of sports. He is the author of “The Business and Politics of Sports,” and he is a columnist for the New York Sun, “The Business of Sport.” He also is a contributor to and numerous newspapers and magazines around the United […]

Student Contest: Name the Sports Marketing Conference by 3/1/13


The St. Joseph’s University  Sports Marketing Club will be hosting  its first annual Sports Marketing Conference on May 23, 2013. Top executives from local sports teams and radio stations will be coming together to discuss the topics of Fan Engagement and the Live-Event Experience. A student contest to name the event has been created. This […]

Hawks fall at the Palestra 02/16/13


After last week’s strong performance against Richmond the Hawks continued conference play visiting the La Salle Explorers at the Palestra. The Explorer’s seemed to have an early edge taking a 29-24 halftime lead over the Hawks. Going into halftime it was clear the Hawks needed another spark from the locker room to win this game. […]

Spring Concert Rallies Hawks at Half? 02/13/13


On Wednesday night February 13th, Saint Joseph’s Mens basketball team hosted the Richmond Spiders. After a dismal, slow start to the game the Hawks found themselves down 36-27 at halftime. Play looked sloppy, unorganized, and the offense seemed to lack any spark. Saint Joseph’s opened the second half with a full court press and went […]

Crowdsourcing the Super Bowl ad, why not?


Alec Lynch of The Next Web gave a summary of the 12 big brands & celebrities that crowdsourced in 2012. Crowdsourcing is a relatively new marketing phenomenon where companies invite people to submit their ideas from logos to commercials. This practice archives two goals at once: fan engagement and cheaper advertising product.  Costs of crowdsoursing […]

Super Bowl: Ads vs Football


Super Bowl is probably known more for advertising than for the game of American football itself. Dan Hanzus justifies why on the NFL website in his article called CBS reportedly asking $3.8M for Super Bowl ad spot. These ads are insanely expensive, this is why! Suzanne Vranica of WSJ explains why companies pay this record […]

Does Fandom Reminds Religion?


Michael Serazio, an assistant professor of communication at Fairfield University, asks an unusual question Just How Much Is Sports Fandom Like Religion? In his article published in The Atlantic on January 29, 2013, Serazio compares being a fan of a sports team to being a follower of a religion. Serazio mentions that when a person worships […]