“They’re Number One” Conference

“They’re Number One”

The Live Event Experience: Driving Loyalty and Revenue through Fan Engagement


The “They’re Number One” Sports Marketing Conference title was inspired by the iconic image of a fan holding up their forefinger and chanting enthusiastically, “We’re number one!” No matter their team’s ranking, a true fan will chant “We’re Number One!” The truth is, the team lives and dies by their fans’ loyalty, passion and funding. From the perspective of the sports franchise…”They’re number one!”

 Stephanie A. Tryce, J.D.

Assistant Professor of Sports Marketing


Thursday, May 23, 2013

Conference: 9:00a.m. – 5:00p.m.; Networking Reception from 5:00p.m. – 6:30 p.m.

Location: Wolfington Teletorium, Mandeville Hall

Conference Agenda

9:15 a.m. Breakfast Roundtable
10:00 a.m. Conference Introduction and Welcome, Michael Missanelli, 97.5TheFanatic
10:10 a.m. Engaging Fans via the Live Event Experience: Chris Lencheski, President, Front Row Marketing Services
10:40 a.m. Panel moderated by Haynes Hendrickson, President, Turnkey Intelligence

  • Dave Buck, Sr. Vice President, Marketing & Advertising Philadelphia Phillies
  • Lara Price, Sr. Vice President of Business Operations, Philadelphia 76ers
  • Ari Roitman, Sr. Vice President of Business, Philadelphia Eagles
  • Dave Rowan, Executive Vice President and Chief Revenue Officer, Philadelphia Union
  • Cindy Stutman, Vice President, Customer Solutions, Philadelphia Flyers
11:30 a.m. Leo Ehrline, Executive VP & Chief Administrative and Relationship Officer, Brooklyn Nets
Noon Lunch
12:45 p.m. Russell Scibetti, Director of Relationship and Database Marketing, New York Jets
1:10 p.m. Randy Eccker, Chairman, S3 Digital and Tim Curran, Saint Joseph’s University Athletics
1:35 p.m. Adekambi Laleye, Vice President of Sales and Development, Merchlar
2:00 p.m. Panel moderated by Terry Lefton, Editor-at-Large, Sports Business Journal

  • Eric Lipsman, Sr. Vice President, Corporate Sales & Partnerships, Trenton Thunder
  • Sean McKinney, Starter
  • Peter Stern, President, Strategic Agency
  • Patrick Sullivan, Vice President of Events, National Basketball Association
  • Michael Thompson, Sr. Vice President, Sports and Entertainment, Aramark
3:00 p.m. Break
3:15 p.m. Katie Rose Teesdale, Coordinator, Interactive Media, Villanova University Athletics
3:35 p.m. Kenny Johnson, Coordinator, Fan Development and Cultural Outreach, Philadelphia Phillies
3:55 p.m. Leonard Bonacci, Vice President of Event Services and Event Operations, Philadelphia Eagles
4:15 p.m. Mark Cruz, Senior Director, Sports Strategy, GMR Marketing
4:40 p.m. Conference Wrap
4:50 p.m. Post Conference Social and Networking Hours
6:00 p.m. Conference Adjourns