Tagged: crowdsourcing

Student Contest: Name the Sports Marketing Conference by 3/1/13

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February 21st, 2013

The St. Joseph’s University  Sports Marketing Club will be hosting  its first annual Sports Marketing Conference on May 23, 2013. Top executives from local sports teams and radio stations will be coming together to discuss the topics of Fan Engagement and the Live-Event Experience. A student contest to name the event has been created. This […]

Crowdsourcing the Super Bowl ad, why not?

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February 6th, 2013

Alec Lynch of The Next Web gave a summary of the 12 big brands & celebrities that crowdsourced in 2012. Crowdsourcing is a relatively new marketing phenomenon where companies invite people to submit their ideas from logos to commercials. This practice archives two goals at once: fan engagement and cheaper advertising product.  Costs of crowdsoursing […]