Tagged: sports marketing

@SJUSprtsMktClub hosted John Franzini from Aramark on 4/18/13

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On April 18, 2013, Saint Joseph’s University was honored to have John Franzini, Vice President of Retail at ARAMARK, Sports & Entertainment. This very interesting talk allowed us to gain insight into a multi-billion organization. Mr. Franzini touched on a wide array of topics ranging from how Aramark is involved in many different industries other […]

@SJUSportsMkting Student Profile: Courtney Rowan

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Courtney Rowan is a freshman sports marketing major at SJU and also a manager at the SJU women’s basketball team. In this blog post Courtney talks about her experience as a manager and how women’s basketball team became A10 conference champions on March 17, 2013: “Being the manager of any sports team sounds like the […]

Super Bowl: Ads vs Football

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Super Bowl is probably known more for advertising than for the game of American football itself. Dan Hanzus justifies why on the NFL website in his article called CBS reportedly asking $3.8M for Super Bowl ad spot. These ads are insanely expensive, this is why! Suzanne Vranica of WSJ explains why companies pay this record […]

SJU wins BIG on Saturday 1/26/13

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Midway through the basketball season, on Saturday, January 26, 2013, Hagan Arena hosted a double-header: women’s and men’s basketball games at 3 and 6 pm respectively. Both Hawk teams won BIG: ladies beat St. Bonaventure 61-44 and men beat Xavier 59-49. When SJU basketball teams win, everyone wins, including Hawks sponsors and organizations featured at each […]

Anecdote or Reality? Te’o Case Study on how to Increase Athlete’s Value in Marketplace

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In his article For better or worse, Te’o hoax will alter sportswriting posted of January 20, 2013, Tim Layden of SI observes that sportswriting and marketing of athletes is changing. Layden describes Te’o, the Notre Dame college football player, who told journalists that his girlfriend died, while she never existed in the first place. Modern sportswriting includes […]