What do we do?
Hawk Hill Communications facilitates chapter engagement with alumni and the SJU marketing department.
We work to connect alumni with the organization to build value regarding networking opportunities, events, and insight as to career outcomes following graduation.
By working directly with alumni and faculty, we keep our chapter connected and informed with the best resources at
SJU.
Giselle Kaderabek
As VP of Hawk Hill Communications, Giselle helps to better inform and connect our current and past members about chapter events and outcomes. She also helps
educate SJU students who may not know
about AMA through faculty and classroom
visits.
HAWK HILL CONSULTING
Hawk Hill Consulting strives to collaborate with on-campus clubs and other organizations in the
Philadelphia area, providing each group with specialized support and assistance in their marketing.
Hawk Hill Consulting, overseen by the Director of Hawk Hill Communications, features a committee
of members who work closely with each partnership. HHC provides members with professional
experience working on consulting, advertising, and digital marketing and content creation that will
bolster their development and allow our AMA chapter to continue connecting with our local
community.
GOALS:
- Create opportunities for students to attain relevant experience utilizing communication with fellow organizations and students to advance at least 70% of the committee members comfortability with content creation and branding services to provide tangible skills for after graduation
- Continue our services with the Career Closet, Cal's Cupcakes, Kinney Center, Student Rin Theatre, and Acapella Group
- Maintain a committee of at least six members to assist with nurturing pre-established connections and seeking uncharted territory with newfound opportunities for collaboration both on and off campus
- Extend consulting services to surrounding businesses in the Bala Cynwyd area to establish community interaction beyond campus, create fundraising opportunities in exchange for content supply and widening the professional network our chapter has for professional speakers and sponsors for future events
STRATEGIES
- End of year celebration with all organizations and collaborative partners to mingle, reflect on year and lightly discuss objectives for next year to continue partnership and ensure organization is visible to current student body and incoming students for the following academic year
- Maintain connections with formerly established collaborations but continuing to progress scope of committee by attending activity fairs on campus to market ourselves as a facilitating partner to help organizations gain exposure and visibility to students on campus for increased engagement and membership.
- Meet biweekly with committee members to distribute content calendars for corresponding organizations and discuss promotional ideas that align with predetermined or newly established brand ideas
- Host a workshop on personal branding with instructions on how to navigate Canva and create content with a marketing professional