Monthly: March 2013

Athletic apparel revenue to reach $180 billion a year by 2018


  Sports is a booming business and a fast growing industry. It’s not just the sport events or media rights themselves that are the only large drivers of revenue. New studies are showing that consumers are continuing to spend large amounts of discretionary income on sports and fitness apparel. A study from Global Information, in […]

@SJUSportsMkting Student Profile: Shaun Gallagher


Shaun Gallagher is a senior sports marketing major at SJU and he is also an intern at the Philadelphia Union. Here is Shaun’s blog post about his internship at the Philadelphia Union: “Interning with the Philadelphia Union is one of the best decisions that I ever made, and one that will hopefully translate into a […]

SJU Men’s Basketball Season Ends


On Tuesday March 19th 2013 the Saint Joseph’s University Men’s Basketball team faced of against the tough opponent in Saint John’s University which happened to be the final game of a disappointing season for Hawks.  In the traditional NIT tournament, the first round of play occurred at Hagan arena. The game started off with great defense at both ends of the floor […]

Seattle Kings or the Sacramento Supersonics?


      The National Basketball Association’s Sacramento Kings ownership has reached a deal with Seattle interests that would transfer 65 percent of the team to a Seattle group and see the team move from Sacramento to Seattle. The basics of the deal seem to be clear, but there are still some final movements that are […]

Crazy College Basketball Uniforms by Adidas: This is Reality


Have you seen ads for new Adidas uniforms of Facebook or somewhere else?   This New Look is Madness writes Jason Gay referring to the new Adidas college uniforms in WSJ on February 28, 2013. These new Adidas uniforms will be worn by Cincinnati, Kansas, Notre Dame, Baylor, UCLA, and Louisville as the 2013 postseason

Kind Bars on SJU campus 3/18/13


The president of the Kind Healthy Snacks John Leahy gave presentation at Saint Joseph’s University on March 18, 2013. Kind Bars company offers healthy snacks to all consumers of all lifestyles in the US and ten other countries around the world. You may find Kind Bars at Whole Foods, Starbucks, and now at Walmart as well. The […]

@SJUSportsMkting Student Profile: Courtney Rowan


Courtney Rowan is a freshman sports marketing major at SJU and also a manager at the SJU women’s basketball team. In this blog post Courtney talks about her experience as a manager and how women’s basketball team became A10 conference champions on March 17, 2013: “Being the manager of any sports team sounds like the […]

2013 Atlantic 10 Tournament at the Barclays Center


Despite a terrific effort from Saint Joseph’s in a 58-57 win over rival Xavier last night, the one thing that stood out most was the impressive arena that hosted the game. The Barclays Center, known best as the home court of the NBA’s Brooklyn Nets, lived up to the hype that surrounds the new $1 […]

More on Fandom: Big Heads in College Basketball


George Dohrmann of Sports Illustrated talks about the history of big heads in his article How big heads became a part of college basketball culture. We wrote about fandom in this blog earlier and this is why it was even more interesting to learn more about big heads. The story of big heads started in […]

NBA Uses the Power of Data to keep the Fans


Steve Kyler of USA today talks about the increasing value of data analytics in his article “NBA reprograms how it makes money off fans.”  Kyler describes NBA team’s Orlando Magic “surprise and delight” philosophy to attract and keep fans. Orlando Magic has been in top 10 for ticket renewals over the last ten years not […]