NBA Uses the Power of Data to keep the Fans

Steve Kyler of USA today talks about the increasing value of data analytics in his article “NBA reprograms how it makes money off fans.”  Kyler describes NBA team’s Orlando Magic “surprise and delight” philosophy to attract and keep fans. Orlando Magic has been in top 10 for ticket renewals over the last ten years not only due to the on-court success, but also due to the off-court “aggressiveness.”

More NBA team use advanced statistics called Moneyball to collect data about their fans. This power of data is used in retention modeling, collecting feedback and improving ticket sales techniques. Fans have voice and NBA teams listen to them closely. Based on the feedback from fans, Orlando Magic introduced Cold Stone as a food vendor during their games and substituted printed tickets with an opportunity to swipe credit card for entrance to the games.