Super Bowl is probably known more for advertising than for the game of American football itself. Dan Hanzus justifies why on the NFL website in his article called CBS reportedly asking $3.8M for Super Bowl ad spot. These ads are insanely expensive, this is why! Suzanne Vranica of WSJ explains why companies pay this record […]
Michael Serazio, an assistant professor of communication at Fairfield University, asks an unusual question Just How Much Is Sports Fandom Like Religion? In his article published in The Atlantic on January 29, 2013, Serazio compares being a fan of a sports team to being a follower of a religion. Serazio mentions that when a person worships […]
SJU’s Sports Marketing club will host its 1st meeting this Thursday, January 31, 2013 at 11:30 am in room MV 107. The main agenda item will be a discussion of USASevens 2013 Collegiate Rugby Championship to take place this June at PPL Park in Chester, including SJU as participant. Join Facebook event if interested to […]
Midway through the basketball season, on Saturday, January 26, 2013, Hagan Arena hosted a double-header: women’s and men’s basketball games at 3 and 6 pm respectively. Both Hawk teams won BIG: ladies beat St. Bonaventure 61-44 and men beat Xavier 59-49. When SJU basketball teams win, everyone wins, including Hawks sponsors and organizations featured at each […]
Lauren Johnson of Mobile Marketer describes Golden Warrior’s mobile marketing strategy in her article Golden State Warriors enlists mobile for fan engagement posted on January 25, 2013. The NBA team from Oakland, CA is using a combination of mobile, digital and social marketing initiatives to connect with sports fans this season. The recent mobile “White […]
In his article For better or worse, Te’o hoax will alter sportswriting posted of January 20, 2013, Tim Layden of SI observes that sportswriting and marketing of athletes is changing. Layden describes Te’o, the Notre Dame college football player, who told journalists that his girlfriend died, while she never existed in the first place. Modern sportswriting includes […]
Interested in sports? Looking for an internship or a job in sports? Free networking night at XFinity Live on January 23, 2013, was one of the events where you could have scored both: learn more about sports and get an internship or job lead. This regular event attracts sports professionals and students from the greater Philadelphia […]
