George Dohrmann of Sports Illustrated talks about the history of big heads in his article How big heads became a part of college basketball culture. We wrote about fandom in this blog earlier and this is why it was even more interesting to learn more about big heads. The story of big heads started in […]
Steve Kyler of USA today talks about the increasing value of data analytics in his article “NBA reprograms how it makes money off fans.” Kyler describes NBA team’s Orlando Magic “surprise and delight” philosophy to attract and keep fans. Orlando Magic has been in top 10 for ticket renewals over the last ten years not […]
The soccer team and organization Philadelphia Union is hosting a career fair on Saturday, March 16, 2013, from 11:30 am to 1:30 pm in the Stadium Club of PPL Park. Anyone interested in a career in sports industry is welcome to attend. Participating employers include the Union, 76ers, Flyers, Comcast-Spectacor, among other local organizations. Right […]
Special promotion Saint Joseph’s University students for Philadelphia Union game on Saturday, March 16, 2013: $20 a ticket if 50 students purchase! Transportation provided. In order to purchase tickets for the Philadelphia Union soccer game on March 16th please fill out the form below and mail it along with payment (cash, check or credit) to the address below by […]
The Hawks returned to Hagan Arena on Saturday February 23rd to face off against George Washington University in conference play. The Hawks seemed to have left all negative baggage at the Palestra the following week, coming out strong in the early segments of the game. The Hawks started the game on a 12-0 run and […]
Evan Weiner is an American journalist who covers the business and politics of sports. He is the author of “The Business and Politics of Sports,” and he is a columnist for the New York Sun, “The Business of Sport.” He also is a contributor to msnbc.com and numerous newspapers and magazines around the United […]
The St. Joseph’s University Sports Marketing Club will be hosting its first annual Sports Marketing Conference on May 23, 2013. Top executives from local sports teams and radio stations will be coming together to discuss the topics of Fan Engagement and the Live-Event Experience. A student contest to name the event has been created. This […]
After last week’s strong performance against Richmond the Hawks continued conference play visiting the La Salle Explorers at the Palestra. The Explorer’s seemed to have an early edge taking a 29-24 halftime lead over the Hawks. Going into halftime it was clear the Hawks needed another spark from the locker room to win this game. […]
On Wednesday night February 13th, Saint Joseph’s Mens basketball team hosted the Richmond Spiders. After a dismal, slow start to the game the Hawks found themselves down 36-27 at halftime. Play looked sloppy, unorganized, and the offense seemed to lack any spark. Saint Joseph’s opened the second half with a full court press and went […]
Alec Lynch of The Next Web gave a summary of the 12 big brands & celebrities that crowdsourced in 2012. Crowdsourcing is a relatively new marketing phenomenon where companies invite people to submit their ideas from logos to commercials. This practice archives two goals at once: fan engagement and cheaper advertising product. Costs of crowdsoursing […]
