Best Branding in Golf at the Masters 2013

When we watch sports in the 21st century there is always a plethora of advertising throughout the broadcast. This advertising is a source of revenue for network league and even player salaries. It is fair to conclude that advertising in general  drives a large portion of sports business decisions. That being said, it seems as thought advertising is starting to take over the sports media world. Take the Masters for example, each broadcast of the famous golf Event includes numerous brands with a variety of places to broadcast them. On Each player there is an average of 1.2 different products being advertised on their hats, shirts pants and gloves.

The question is why do companies take the time to hire these direct marketing sources(players)? Because it is extremely effective. The range in viewers that watch the tournament is large enough to justify every penny spent. To see a professional golfer repping a product you dreamed of buying your attachment becomes even greater. The direct source money creates a relationship greater than any television or radio advertisement. If there is one thing the Masters have done besides provide great gold content, is make me want to make enough money to buy the luxury items being broadcasted, that is a strong consumer response.