Steve Kyler of USA today talks about the increasing value of data analytics in his article “NBA reprograms how it makes money off fans.” Kyler describes NBA team’s Orlando Magic “surprise and delight” philosophy to attract and keep fans. Orlando Magic has been in top 10 for ticket renewals over the last ten years not […]
Alec Lynch of The Next Web gave a summary of the 12 big brands & celebrities that crowdsourced in 2012. Crowdsourcing is a relatively new marketing phenomenon where companies invite people to submit their ideas from logos to commercials. This practice archives two goals at once: fan engagement and cheaper advertising product. Costs of crowdsoursing […]
Michael Serazio, an assistant professor of communication at Fairfield University, asks an unusual question Just How Much Is Sports Fandom Like Religion? In his article published in The Atlantic on January 29, 2013, Serazio compares being a fan of a sports team to being a follower of a religion. Serazio mentions that when a person worships […]
