On April 18, 2013, Saint Joseph’s University was honored to have John Franzini, Vice President of Retail at ARAMARK, Sports & Entertainment. This very interesting talk allowed us to gain insight into a multi-billion organization. Mr. Franzini touched on a wide array of topics ranging from how Aramark is involved in many different industries other […]
Steve Kyler of USA today talks about the increasing value of data analytics in his article “NBA reprograms how it makes money off fans.” Kyler describes NBA team’s Orlando Magic “surprise and delight” philosophy to attract and keep fans. Orlando Magic has been in top 10 for ticket renewals over the last ten years not […]
Alec Lynch of The Next Web gave a summary of the 12 big brands & celebrities that crowdsourced in 2012. Crowdsourcing is a relatively new marketing phenomenon where companies invite people to submit their ideas from logos to commercials. This practice archives two goals at once: fan engagement and cheaper advertising product. Costs of crowdsoursing […]
Super Bowl is probably known more for advertising than for the game of American football itself. Dan Hanzus justifies why on the NFL website in his article called CBS reportedly asking $3.8M for Super Bowl ad spot. These ads are insanely expensive, this is why! Suzanne Vranica of WSJ explains why companies pay this record […]
Michael Serazio, an assistant professor of communication at Fairfield University, asks an unusual question Just How Much Is Sports Fandom Like Religion? In his article published in The Atlantic on January 29, 2013, Serazio compares being a fan of a sports team to being a follower of a religion. Serazio mentions that when a person worships […]
Midway through the basketball season, on Saturday, January 26, 2013, Hagan Arena hosted a double-header: women’s and men’s basketball games at 3 and 6 pm respectively. Both Hawk teams won BIG: ladies beat St. Bonaventure 61-44 and men beat Xavier 59-49. When SJU basketball teams win, everyone wins, including Hawks sponsors and organizations featured at each […]
Lauren Johnson of Mobile Marketer describes Golden Warrior’s mobile marketing strategy in her article Golden State Warriors enlists mobile for fan engagement posted on January 25, 2013. The NBA team from Oakland, CA is using a combination of mobile, digital and social marketing initiatives to connect with sports fans this season. The recent mobile “White […]
In his article For better or worse, Te’o hoax will alter sportswriting posted of January 20, 2013, Tim Layden of SI observes that sportswriting and marketing of athletes is changing. Layden describes Te’o, the Notre Dame college football player, who told journalists that his girlfriend died, while she never existed in the first place. Modern sportswriting includes […]
