Tagged: NBA

Seattle Kings or the Sacramento Supersonics?

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March 19th, 2013

      The National Basketball Association’s Sacramento Kings ownership has reached a deal with Seattle interests that would transfer 65 percent of the team to a Seattle group and see the team move from Sacramento to Seattle. The basics of the deal seem to be clear, but there are still some final movements that are […]

NBA Uses the Power of Data to keep the Fans

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March 12th, 2013

Steve Kyler of USA today talks about the increasing value of data analytics in his article “NBA reprograms how it makes money off fans.”  Kyler describes NBA team’s Orlando Magic “surprise and delight” philosophy to attract and keep fans. Orlando Magic has been in top 10 for ticket renewals over the last ten years not […]