What to do at @SJUSportsConf? Here is some advice from Amie Sheridan!

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SHERIDANWith graduation on the horizon for many college students, building an industry contact list is more important than ever.  For those looking to break into the highly competitive sports business, an industry contact list is invaluable.  Hiring managers at professional sports organizations are swimming in resumes from interested candidates all year long.  An internship is a great way to get a foot in the door, but making a connection with someone in the business is even more valuable.
The Saint Joseph’s Sports Marketing Conference is going to provide students with a unique opportunity to meet key industry professionals and build their contact list.  Speakers include Dave Buck, Senior Vice President of Marketing and Advertising at the Philadelphia Phillies, Sean McKinney, President at Mitchell & Ness, and Patrick Sullivan, Vice President of Events at the National Basketball League.  This event is a must attend for any student who is serious about a career in sports.
What to do when you get there?  Listen, take notes and ask questions.  When it comes time to network, a simple gesture like asking someone for their business card goes a long way.  Sports business professionals want to hire smart, assertive people.  Many of them see this as an opportunity to identify top talent.  Students should take advantage of this opportunity to separate themselves from the pack.
Attending the conference and getting a few business cards is only the beginning, however.  Half the battle is making the connection; the rest is in what you do next.  Sending a thank you note is key in building a relationship with an industry professional.  Sending a LinkedIn request to connect is another way to stay in touch.  When it comes time to apply for a position in sports, who you know can be just as important as getting good grades.  Don’t miss out on this important step in your quest for a career in sports!
– Amie Sheridan